Immerse yourself in the shows you love.
Reimagining Netflix’s FYSEE Showcase as a Virtual Brand Experience
Every year during Emmy campaign season, Netflix brings its A-game. Working with experiential agency We’re Magnetic, the company creates a massive brand activation called FYSEE to showcase its standout original content to voting academy members, the press, and fans.
This year, due to COVID-19, Netflix decided to bring FYSEE to life as an interactive digital experience. We joined the team to help make it happen.
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Client: Netflix
Partner Agency: We’re Magnetic
Role: Creative Direction, UI/UX
Press: Deadline, The Tab
Bringing it all to life
Upon entering the experience, users find themselves immersed in a 360-degree lobby, standing before the red Netflix “N”, surrounded by ten enticing portals. Each glowing door leads to an immersive interaction with a different Netflix original, and once chosen, instantly transports users to a memorable scene from that film or show. Users can descend the carpeted red steps of Buckingham Palace in The Crown, stop by the Hardings’ backyard from Dead to Me, or stand behind the competition table from The Queen’s Gambit. They can also interact with hotspots throughout their journey, exploring behind-the-scenes videos, interviews with cast and crew, and more.
