#BANDTOGETHER with Barefoot Wine & BEP

Bringing Barefoot Packaging to Life with an AR Music Experience

With its instantly recognizable footprint logo, Barefoot produces some of the most iconic bottles in the wine aisle. Wanting to put that footprint to good use and engage consumers with an on-package AR experience supporting two non-profits, Barefoot teamed up with Black Eyed Peas and entertainment agency, FlyteVu. We jumped on board as a technology partner to bring the experience to life.

To ‘Band Together’ with Barefoot, consumers were invited to visit bandtogether.barefootwine.com to learn more about the campaign, enter for a chance to attend a virtual meet-and-greet with Black Eyed Peas, and download the Barefoot Wine AR app, which is key to unlocking the AR experience.

Within the app, users could scan the footprint logo on Barefoot products to bring to life an exclusive “VIDA LOCA” AR performance. The more labels scanned, the more visual and audio components were unlocked until users could hear the full remix and see a tabletop performance featuring animated versions of Will.i.am, Apl.de.ap, and Taboo.

Role: Art Direction, UI/UX
Press: Parade, AD Week, Pop Culture